How The Patient's Experience and the Site Team's Experience Impacts Study Managers

Posted by Jean Mulchinock on Oct 29, 2018 10:13:00 AM

The following is an excerpt from our ebook “How to Make Your Trial A True Team Effort." Click here to download the ebook in its entirety.

 

The Patient's Experience

The patient experience, and their perception of your study’s role in their lives, will vary immensely. Your clinical study could be a patient’s best chance to fight a life-limiting disease, or it might just be a small item in a long list of other things going on in their life.

Some may want to know that they’re contributing to the greater good. For others, a good site visit can make their day.

A great experience on a trial can leave patients with a positive, lasting impression of the product and sponsor, but it can also have a longer-term halo effect for clinical research. Patients who have a positive experience are more likely to endorse your trial publicly through word-of-mouth, online communities, social media, and, increasingly, forums such as blogging.

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They are much more likely to sign up for a future trial, and highly likely to influence other patients’ perceptions – both those already on a trial, and those considering whether or not to join.

 

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Of course, a bad trial experience can just as quickly make its way onto community forums and social media. With trial recruitment already a challenge, the last thing your trial needs is the added hassle of public relations problems.

So, it’s important to remember that both building engagement with the purpose of the study, as well as providing a positive trial experience, are vital to success. 

 

The Site Team's Experience

Site staff can spend much of their day-to-day life working on your trial. How they feel about it can influence everything from recruitment, to the way they complete essential tasks, and even how they speak to patients. It's no surprise then that site team engagement is another key factor for the success of your trial.

Poorly executed trials start at poorly prepared sites. And when poor setup leads to mistakes and miscommunication, site staff can start to feel frustrated.

So, how to avoid this? For trials with a small number of sites, getting to know your teams and establishing relationships can be easier. But, with the increasing complexity of international, multi-center trials, this is becoming more difficult to achieve.

 

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We’ve heard from clinical sites that trial protocols are more complex, with more visits, procedures, and patient populations, and that there was a feeling that they were being asked to do more, with less support. In addition, the trend towards risk-based and centralized monitoring can lead to sites feeling isolated.

Maintaining a high level of site engagement will give you more insight into, and control of, the operational aspects of your trial, which ultimately affects the patient experience. If you employ tools that simplify processes, and make their work more exciting, site staff will be more engaged. 

The following is an excerpt from our ebook “How to Make Your Trial A True Team Effort." Click here to download the ebook in its entirety.

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Topics: Clinical Research Conduct, clinical trial training, Clinial trial sites, clinical site support, clinical trial protocol training, patient engagement, Patient Compliance